How Marketing and PR Agency Owners Past $1M in AGI Legally Pay Less Tax
Five legal tax levers for marketing and PR agency owners past $1M in AGI: entity and QBI, retirement stacking, real estate, timing, and family...
2 min read
Craig Cody Updated on August 20, 2026
An increasing number of states are implementing state-run retirement programs that require employers to either offer their own qualified retirement plan or be automatically enrolled in the state program. While the intent is to increase employee access to retirement savings, these state-mandated programs come with certain obligations and limitations that employers should be aware of.
Though there are some minor variations, most state retirement programs operate similarly. Take California’s CalSavers program as an example:
The programs are meant to be easy and free for employers to facilitate. Contributions are handled by payroll deduction, and there are no employer contribution requirements. However, employers still bear some administrative burden of setting up payroll deductions, transmitting contributions, and managing the program. When you’re in an industry with a high turnover rate, these programs can become very complicated for employers to manage. Luckily, there’s an alternative option.
While state programs aim to increase retirement coverage, a custom company retirement plan may be a better solution for many employers. Some key potential advantages include:
So while state-mandated programs increase accessibility, they come with trade-offs. For many employers, a custom company retirement plan can provide more flexibility, better tax benefits, and lower costs.
As more states roll out these mandated programs, it’s critical for employers to understand the requirements and consider if setting up their own qualified retirement plan may be a better option. An experienced financial advisor can help evaluate your specific situation and customize a retirement offering that meets your needs and those of your employees.
Don’t simply go along with your state’s program without analyzing if a company-sponsored 401(k) or other retirement plan could be more advantageous from a cost, tax, and administrative perspective. Making the right choice upfront can lead to a better outcome for you and your employees.
We've since published a fuller guide to this decision, with the current contribution limits, the question of whether the owner can even participate, and the federal tax credits that change what your own plan actually costs: State-Mandated Retirement Plans vs. Your Own 401(k). Start there if you're weighing the two.
Five legal tax levers for marketing and PR agency owners past $1M in AGI: entity and QBI, retirement stacking, real estate, timing, and family...
Here's the short answer. A deferred sales trust lets you sell your agency or your building to an independent trust in exchange for a note instead of...
By Craig S. Cody, CPA, Certified Tax Coach. Published July 26, 2026.